- Opens First Lagos Store at Ikeja City Mall
Global ethical beauty brand, The Body Shop, has officially opened its first store in Lagos, marking another milestone in its expansion across Nigeria and West Africa.
The new outlet, located at the Ikeja City Mall, follows the brand’s successful launch in Abuja and the rollout of its national e-commerce platform earlier this year. The Lagos store brings the total number of jobs created by The Body Shop in Nigeria to over 20.
According to a statement issued on Monday by Ndidiamaka Eze, Senior Press and Public Affairs Officer, Prosperity and Economic Growth, the new store offers customers a full range of The Body Shop’s globally renowned products—from its Spa of the World collection to signature favourites enriched with Community Fair Trade ingredients such as shea butter, tea tree, and aloe.
With a focus on customer experience, visitors to the Lagos store will enjoy personalized skincare consultations, product demonstrations, and complimentary hand massages from the brand’s expert team.
Speaking at a launch ceremony hosted at his residence, the British Deputy High Commissioner in Lagos, Mr. Jonny Baxter, described the opening as a reflection of the growing trade ties between the United Kingdom and Nigeria. “The Body Shop’s arrival in Lagos marks more than a business expansion. It’s a powerful symbol of the deepening UK–Nigeria trade relationship,” Baxter said. “With bilateral trade now at £7.9 billion and rising, Nigeria stands as the UK’s second-largest trading partner in Africa and our leading export market on the continent.”
He also commended Shalom Lloyd MBE, the British-Nigerian entrepreneur leading the franchise in Nigeria, praising her commitment to skincare innovation and women’s empowerment.
In his remarks, Mike Jatania, CEO and Executive Chairman of The Body Shop, described Lagos as a key market in the company’s global growth strategy. “Expanding into Lagos marks another step in The Body Shop’s global growth strategy. West Africa plays an important role in shaping the future of our business. Lagos, as a dynamic commercial hub, allows us to connect with a new generation of consumers who share our belief that beauty can be a force for good,” he stated.
Echoing his sentiments, Shalom Ijeoma Lloyd MBE, General Manager of The Body Shop Nigeria, said the expansion represents both economic opportunity and cultural connection. “This is not just about opening a store. It’s about deepening trade ties, creating opportunities, and showing the world what happens when values-driven business meets one of the most vibrant cities on earth,” she said.
The Body Shop’s connection to Africa dates back to its founder, Dame Anita Roddick, who established partnerships with Community Fair Trade suppliers across the continent—from tea tree farmers in Kenya to women’s shea butter cooperatives in Ghana and moringa oil producers in Rwanda.
Founded in 1976 in Brighton, England, The Body Shop is a pioneer in ethical, sustainable beauty, offering skincare, body care, hair, and makeup products made with naturally inspired and fair-trade ingredients.
