President Bola Ahmed Tinubu has held talks with French business executive Vincent Bolloré in Paris on plans by the Bolloré Group to expand its investments in Nigeria’s creative and digital economy.
In a statement, Special Adviser to the President on Information and Strategy Bayo Onanuga said the meeting, held as part of the President’s working vacation, focused on deepening the group’s operations in Nigeria across film, entertainment, fibre-optic infrastructure and other related sectors.
Bolloré and his executives outlined a series of proposed investments in Nigeria, which they described as a key driver of Africa’s cultural renaissance, citing the growing global influence of Nollywood and Afrobeats and increasing international demand for Nigerian creative content.
The discussions also centred on expanding local production and strengthening Nigeria’s position as a hub for creative and digital businesses serving the African and global markets.
Tinubu reaffirmed his administration’s commitment to economic growth, job creation and digitalisation, particularly by creating greater opportunities for young Nigerians.
The President welcomed the group’s decision to deepen the localisation of its operations in Nigeria, noting that the country’s expanding global cultural influence offered significant opportunities to attract production, investment and employment into the country.
He said the Federal Government would continue to support investments capable of expanding the creative and digital economy, developing local talent and strengthening the infrastructure required to sustain growth in the sectors.
Tinubu also emphasised that the Renewed Hope Agenda seeks to build an economy where Nigeria’s talent, enterprise and growing global cultural reach translate into increased opportunities and improved livelihoods for citizens.
The meeting further highlighted the strategic importance of Nigeria’s creative industry and digital infrastructure to the country’s broader economic diversification agenda.
The Bolloré Group’s interests include Canal+, MultiChoice and Universal Music Group, giving the group significant interests across media, entertainment and digital sectors.
